According to him, most of these artistes now do their music in a freestyle manner and noted that this is affecting the industry.
Edward Nana Poku Osei, as he is known in real life, disclosed that he had converted his ‘Last Two Music Group’ studio into a private one which allows him to handpick certain breed of artistes who are creative and exhibit professionalism when it comes to music.
He indicated, “It seems to us that most of the artistes now do things like the freestyle; they just do things from the head. The way they go about their stuff is not quite professional, so we decided to go back and deal with artistes that we feel deserve to work with us.
Adding, “I don’t do mass production. My studio is a private studio now, and I have the power to choose who I want to work with. It is not like the commercial studio that you can walk into and just pay money and record."
"We are quite ‘choosey’. We want a particular breed of artiste to work with. About professionalism and creativity, we want a certain calibre of artistes,” he told NEWS-ONE.
Hammer is one of the producers responsible for training and producing some of Ghana’s recognized Hiplife acts like Obrafour, Edem, Okra Tom Dawidi and Kwaw Kese among others.
His ‘Last Two’ record label recently signed on new lyrical soldier, Teephlow.
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